A study on the purchase intention of luxury goods from the perspective of face perception and expected regret

• Jiahua Wei ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Software, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: jiahua6688@163.com

  Affiliation Business School, Guilin University of Technology, Guilin, Guangxi, China

  https://orcid.org/0000-0002-5150-0211

  ⨯
• Hong Shen,

  Roles Investigation, Methodology, Supervision, Writing – review & editing

  Affiliation Business School, Guilin University of Technology, Guilin, Guangxi, China

  ⨯
• Zhizeng Lu

  Roles Investigation, Methodology, Writing – review & editing

  Affiliation Business School, Guilin University of Technology, Guilin, Guangxi, China

  ⨯