Customer Profitability Analysis in decision-making–The roles of customer characteristics, cost structures, and strategizing

• Rainer Lueg ,

  Contributed equally to this work with: Rainer Lueg, Dima Ilieva

  Roles Conceptualization, Formal analysis, Investigation, Methodology, Project administration, Software, Supervision, Validation, Visualization, Writing – review & editing

  * E-mail: lueg@leuphana.de

  Affiliations Institute of Management, Accounting & Finance, Leuphana University, Lüneburg, Germany, Department of Business and Economics, University of Southern Denmark, Kolding, Denmark

  https://orcid.org/0000-0002-6172-944X

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• Dima Ilieva

  Contributed equally to this work with: Rainer Lueg, Dima Ilieva

  Roles Data curation, Formal analysis, Investigation, Software, Writing – original draft

  Affiliation Department of Business and Economics, University of Southern Denmark, Kolding, Denmark

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