How do creative assets affect overseas market entry modes of enterprises– the moderating role of internal and external factors

• Can Wang,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Software, Supervision, Validation, Writing – original draft, Writing – review & editing

  Affiliations School of Business Administration, Hubei University of Economics, Wuhan, China, Research center of Hubei logistics development, Hubei University of Economics, Wuhan, China

  https://orcid.org/0000-0001-8493-9258

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• Kangsheng Tao,

  Roles Conceptualization, Investigation, Methodology, Software, Supervision, Visualization, Writing – original draft

  Affiliations School of Economics and Management, Enshi Vocational and Technical College, Enshi, China, School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China

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• Xiyuan Cui,

  Roles Conceptualization, Data curation, Investigation, Methodology, Software, Supervision, Writing – original draft

  Affiliation School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China

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• Sushu Qin

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Resources, Supervision, Writing – review & editing

  * E-mail: 2019012@hbmzu.edu.cn

  Affiliation School of Economics and Management, Hubei Minzu University, Enshi, China

  https://orcid.org/0009-0004-0832-7224

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