Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity

• Qi Zhang,

  Roles Conceptualization, Data curation, Formal analysis, Methodology, Supervision, Writing – original draft

  Affiliation School of Foreign Languages and Literatures, Chongqing University of Education, Chongqing, China

  https://orcid.org/0000-0002-9592-7401

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• Yuling Wang ,

  Roles Data curation, Formal analysis, Funding acquisition, Methodology, Writing – original draft, Writing – review & editing

  * E-mail: wyl0224@outlook.com

  Affiliation School of Languages, Literacies and Translation, Universiti Sains Malaysia, Penang, Malaysia

  https://orcid.org/0009-0009-8537-7299

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• Shaizatulaqma Kamalul Ariffin

  Roles Conceptualization, Writing – review & editing

  Affiliation Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia

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