Predictive modeling of consumer purchase behavior on social media: Integrating theory of planned behavior and machine learning for actionable insights

• Md. Shawmoon Azad,

  Roles Conceptualization, Formal analysis, Investigation, Methodology, Visualization, Writing – original draft

  Affiliation Department of Electrical and Computer Engineering, North South University, Dhaka, Bangladesh

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• Shadman Sakib Khan,

  Roles Investigation, Methodology, Writing – original draft

  Affiliation Department of Electrical and Computer Engineering, North South University, Dhaka, Bangladesh

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• Rezwan Hossain,

  Roles Formal analysis, Investigation, Methodology, Writing – original draft

  Affiliation Department of Electrical and Computer Engineering, North South University, Dhaka, Bangladesh

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• Raiyan Rahman,

  Roles Formal analysis, Investigation, Visualization, Writing – original draft

  Affiliation Department of Electrical and Computer Engineering, North South University, Dhaka, Bangladesh

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• Sifat Momen

  Roles Conceptualization, Formal analysis, Investigation, Methodology, Project administration, Supervision, Visualization, Writing – original draft

  * E-mail: sifat.momen@northsouth.edu

  Affiliation Department of Electrical and Computer Engineering, North South University, Dhaka, Bangladesh

  https://orcid.org/0000-0001-8683-7247

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