Market segmentation and consumer motivations in protected natural parks: A study from Spain

• Mauricio Carvache-Franco,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Universidad Espíritu Santo, Samborondón, Ecuador

  ⨯
• Conrado Carrascosa-López,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Management Department, Universitat Politècnica de València, Valencia, Spain

  ⨯
• Wilmer Carvache-Franco

  Roles Conceptualization, Data curation, Investigation, Methodology, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: wcarvach@espol.edu.ec

  Affiliation Facultad de Ciencias Sociales y Humanísticas, Escuela Superior Politécnica del Litoral, ESPOL, Guayaquil, Ecuador

  https://orcid.org/0000-0001-5420-1092

  ⨯