Determining online consumer’s luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics

• Muhammad Ussama Majeed ,

  Contributed equally to this work with: Muhammad Ussama Majeed, Hira Aftab

  Roles Conceptualization, Methodology, Writing – review & editing

  Affiliation Department of Management Sciences, National University of Modern Languages, Lahore Campus, Lahore, Pakistan

  https://orcid.org/0000-0002-2676-0732

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• Hira Aftab ,

  Contributed equally to this work with: Muhammad Ussama Majeed, Hira Aftab

  Roles Conceptualization, Investigation, Methodology, Resources, Supervision, Writing – original draft, Writing – review & editing

  * E-mail: hira.ibit@pu.edu.pk

  Affiliation Institute of Business & Information Technology, University of the Punjab, Lahore, Pakistan

  https://orcid.org/0000-0003-3744-3545

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• Ali Arslan ,

  Roles Methodology, Project administration, Supervision, Visualization, Writing – review & editing

  ¶‡ AA and ZS also contributed equally to this work.

  Affiliation National College of Business Administration & Economics, Lahore, Pakistan

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• Zulaikha Shakeel

  Roles Data curation, Investigation, Writing – original draft

  ¶‡ AA and ZS also contributed equally to this work.

  Affiliation Institute of Business & Information Technology, University of the Punjab, Lahore, Pakistan

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