The impact of brand trust on consumers’ behavior toward agricultural products’ regional public brand

• Qiyun Liu,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Software, Writing – original draft

  Affiliation School of Law and Economics and Management, Hulunbuir University, Hulunbuir, China

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• Xinyuan Wang

  Roles Conceptualization, Data curation, Funding acquisition, Supervision, Validation, Visualization, Writing – review & editing

  * E-mail: wangxy@hlbec.edu.cn

  Affiliation School of Law and Economics and Management, Hulunbuir University, Hulunbuir, China

  https://orcid.org/0000-0002-4129-2068

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