The language of marketing hyperbole and consumer perception–The case of Glasgow

• Sean MacNiven ,

  Contributed equally to this work with: Sean MacNiven, J. John Lennon, Julie Roberts

  Roles Conceptualization, Investigation, Methodology, Project administration, Supervision, Writing – original draft, Writing – review & editing

  * E-mail: sean.macniven@sap.com

  Affiliations SAP SE, Walldorf, Germany, Glasgow Caledonian University, Glasgow School for Business & Society, Glasgow, Scotland, United Kingdom

  https://orcid.org/0000-0001-8861-8945

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• J. John Lennon ,

  Contributed equally to this work with: Sean MacNiven, J. John Lennon, Julie Roberts

  Roles Funding acquisition, Writing – original draft, Writing – review & editing

  Affiliation Glasgow Caledonian University, Glasgow School for Business & Society, Glasgow, Scotland, United Kingdom

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• Julie Roberts ,

  Contributed equally to this work with: Sean MacNiven, J. John Lennon, Julie Roberts

  Roles Writing – original draft, Writing – review & editing

  Affiliation Glasgow Caledonian University, Glasgow School for Business & Society, Glasgow, Scotland, United Kingdom

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• Maxime MacNiven

  Roles Data curation, Formal analysis, Methodology, Software, Writing – original draft, Writing – review & editing

  Affiliations SAP SE, Walldorf, Germany, SRH Heidelberg, Heidelberg, Germany

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