Mass media campaigns and the ‘file drawer problem’: A mixed methods study of how to avoid campaign failure

• James Kite ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Writing – original draft, Writing – review & editing

  * E-mail: james.kite@sydney.edu.au

  Affiliation Prevention Research Collaboration, Sydney School of Public Health and Charles Perkins Centre, University of Sydney, Sydney, NSW, Australia

  https://orcid.org/0000-0001-5500-2538

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• Margaret Thomas,

  Roles Conceptualization, Formal analysis, Methodology, Writing – review & editing

  Affiliation Prevention Research Collaboration, Sydney School of Public Health and Charles Perkins Centre, University of Sydney, Sydney, NSW, Australia

  https://orcid.org/0000-0003-2393-0326

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• Bill Bellew,

  Roles Methodology, Writing – review & editing

  Affiliation Prevention Research Collaboration, Sydney School of Public Health and Charles Perkins Centre, University of Sydney, Sydney, NSW, Australia

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• Adrian Bauman,

  Roles Methodology, Writing – review & editing

  Affiliation Prevention Research Collaboration, Sydney School of Public Health and Charles Perkins Centre, University of Sydney, Sydney, NSW, Australia

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• Anne Grunseit

  Roles Conceptualization, Formal analysis, Methodology, Writing – review & editing

  Affiliations Prevention Research Collaboration, Sydney School of Public Health and Charles Perkins Centre, University of Sydney, Sydney, NSW, Australia, School of Public Health, Faculty of Health, University of Technology Sydney, Ultimo, NSW, Australia

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