Exploring determinants of formation of cognitive anchors from altruistic messages: A fuzzy DEMATEL approach

• Chi-Horng Liao ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: lchjerry@mail.tcu.edu.tw

  Affiliations Department of Communication Studies, Tzu Chi University, Hualien City, Taiwan, Bachelor Program in Digital Media and Technology, Tzu Chi University, Hualien City, Taiwan, Media Production and Education Center, Tzu Chi University, Hualien City, Taiwan

  https://orcid.org/0000-0002-1531-4817

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• Chu-Chia Hsu

  Roles Data curation, Investigation, Project administration, Resources, Validation, Visualization

  Affiliation Bachelor Program in Digital Media and Technology, Tzu Chi University, Hualien City, Taiwan

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