Omnichannel integration strategy based on BOPS

• Meirong Tan ,

  Roles Conceptualization, Writing – original draft, Writing – review & editing

  * E-mail: 673287712@qq.com

  Affiliations School of Economics and Management, Chongqing Jiaotong University, Chongqing, China, School of Economics, Chongqing Finance and Economics College, Chongqing, China

  https://orcid.org/0000-0002-6116-5736

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• Hao Li,

  Roles Methodology, Writing – original draft

  Affiliation School of Economics and Management, Chongqing Jiaotong University, Chongqing, China

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• Pei Yin,

  Roles Formal analysis, Methodology, Writing – review & editing

  Affiliation Business School, University of Shanghai for Science and Technology, Shanghai, China

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• Hongwei Wang

  Roles Supervision, Validation, Writing – review & editing

  Affiliation School of Economics and Management, Tongji University, Shanghai, China

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