Manufacturer invasion and online sales mode strategy considering the level of service quality

• Guanxiang Zhang,

  Roles Conceptualization, Funding acquisition, Project administration, Supervision, Writing – review & editing

  Affiliation Department of Electronic Business, South China University of Technology, Guangzhou, China

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• Xinping Liu,

  Roles Data curation, Formal analysis, Investigation, Methodology, Resources, Software, Validation, Visualization, Writing – original draft

  Affiliation Department of Electronic Business, South China University of Technology, Guangzhou, China

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• Guiping Su

  Roles Conceptualization, Data curation, Supervision, Writing – review & editing

  * E-mail: ebsugpcassia@mail.scut.edu.cn

  Affiliation Department of Electronic Business, South China University of Technology, Guangzhou, China

  https://orcid.org/0009-0005-4312-5625

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