The influence of the brand image of green agriculture products on China’s consumption intention——The mediating role of perceived value

• Hui Yang,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliations College of Economics and Management, Northeast Agricultural University, Harbin, China, Modern Agricultural Development Research Center, Northeast Agricultural University, Harbin, China

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• Pengpeng Zhang,

  Roles Conceptualization, Data curation, Funding acquisition, Investigation, Methodology, Project administration, Software, Writing – original draft

  Affiliation College of Economics and Management, Northeast Agricultural University, Harbin, China

  https://orcid.org/0009-0003-8519-9679

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• Haijiao Liu

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Software, Supervision, Validation, Visualization, Writing – review & editing

  * E-mail: liuhaijiao@neau.edu.cn

  Affiliation College of Economics and Management, Northeast Agricultural University, Harbin, China

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