Sustainable strategies for green supply chain within the platform economy consider subsidies and marketing efforts

• Weisi Zhang,

  Roles Conceptualization, Funding acquisition, Supervision, Writing – review & editing

  Affiliations Logistics Research Center, Shanghai Maritime University, Shanghai, China, School of Management, Fudan University, Shanghai, China

  https://orcid.org/0000-0002-1849-725X

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• Yiting Wu,

  Roles Formal analysis, Methodology, Writing – original draft

  Affiliation Logistics Research Center, Shanghai Maritime University, Shanghai, China

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• Rui Luo,

  Roles Writing – review & editing

  Affiliation Logistics Research Center, Shanghai Maritime University, Shanghai, China

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• Yu Wang

  Roles Conceptualization, Supervision, Validation

  * E-mail: wangyu@shmtu.edu.cn

  Affiliation Logistics Research Center, Shanghai Maritime University, Shanghai, China

  https://orcid.org/0009-0004-6974-5964

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