New internationalization paths of Chinese brands: A configurational study

• Junfeng Liao ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Methodology, Project administration, Resources, Supervision, Validation, Writing – review & editing

  * E-mail: ljf@scut.edu.cn

  Affiliations Department of Electronic Business, South China University of Technology, Guangzhou, China, School of Economics and Management, Kashi University, Kashi, China

  https://orcid.org/0000-0003-2493-2526

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• Minru Yang

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Software, Validation, Visualization, Writing – original draft

  Affiliation Department of Electronic Business, South China University of Technology, Guangzhou, China

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