Modelling the mass consumption potential of organic food: Evidence from an emerging economy

• Qing Yang,

  Roles Conceptualization, Methodology, Writing – original draft

  Affiliation UKM—Graduate School of Business, Universiti Kebangsaan Malaysia, UKM Bangi, Selangor Darul Ehsan, Malaysia

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• Lyu Xinyue,

  Roles Conceptualization, Methodology, Writing – original draft

  Affiliation UKM—Graduate School of Business, Universiti Kebangsaan Malaysia, UKM Bangi, Selangor Darul Ehsan, Malaysia

  https://orcid.org/0000-0001-7706-2347

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• Mohammad Enamul Hoque,

  Roles Conceptualization, Methodology, Writing – review & editing

  Affiliation BRAC Business School, BRAC University, Dhaka, Bangladesh

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• Abdullah Al Mamun ,

  Roles Conceptualization, Formal analysis, Methodology, Writing – review & editing

  * E-mail: almamun@ukm.edu.my, mamun7793@gmail.com

  Affiliation UKM—Graduate School of Business, Universiti Kebangsaan Malaysia, UKM Bangi, Selangor Darul Ehsan, Malaysia

  https://orcid.org/0000-0002-9713-742X

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• Muhammad Khalilur Rahman,

  Roles Conceptualization, Formal analysis, Writing – original draft

  Affiliations Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa, Malaysia, Angkasa-Umk Research Academy (AURA), Universiti Malaysia Kelantan, Pengkalan Chepa, Malaysia

  https://orcid.org/0000-0001-9057-9121

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• Jian Yao

  Roles Conceptualization, Writing – original draft

  Affiliation UKM—Graduate School of Business, Universiti Kebangsaan Malaysia, UKM Bangi, Selangor Darul Ehsan, Malaysia

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