Can adopting lean startup strategy promote the sustainable development of new ventures? The mediating role of organizational iterative learning

• Kai Zhuge ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft

  * E-mail: gkzhu@stu.suda.edu.cn (KZ); hehuitao@126.com (HH)

  Affiliation Business School, Soochow University, Suzhou, Jiangsu, China

  https://orcid.org/0000-0001-8980-6403

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• Huitao He ,

  Roles Data curation, Funding acquisition, Resources, Writing – review & editing

  * E-mail: gkzhu@stu.suda.edu.cn (KZ); hehuitao@126.com (HH)

  Affiliation Business School, Soochow University, Suzhou, Jiangsu, China

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• Yongzhi Yuan,

  Roles Investigation, Supervision, Writing – review & editing

  Affiliation School of Political and Public Administration, Soochow University, Suzhou, Jiangsu, China

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• Peiting Sun

  Roles Methodology

  Affiliation Business School, Soochow University, Suzhou, Jiangsu, China

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