Can location factors moderate the effects of the demographic composition of SME’s owner managers on the rate of mobile marketing technology (MMT) adoption?

• Sunday C. Eze ,

  Roles Conceptualization, Formal analysis, Investigation, Methodology

  * E-mail: sundayeze2010@gmail.com

  Affiliation Department of Business Administration, Bowen University, Iwo, Nigeria

  https://orcid.org/0000-0001-5707-8536

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• Hart O. Awa,

  Roles Conceptualization, Formal analysis, Project administration, Supervision, Writing – review & editing

  Affiliation Department of Marketing, University of Port-Harcourt, Port-Harcourt, Nigeria

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• Vera C. Chinedu-Eze,

  Roles Methodology, Software, Supervision, Validation, Writing – original draft

  Affiliation Department of Agribusiness and Management, Michael Okpara University of Agriculture, Umudike, Nigeria

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• Anthony Eniola

  Roles Data curation, Formal analysis, Methodology, Software, Writing – original draft, Writing – review & editing

  Affiliation Department of Business Administration, Landmark University, Omu Aran, Nigeria

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