Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn

• Wojciech Trzebiński ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Supervision, Writing – original draft

  * E-mail: wtrzebi@sgh.waw.pl

  Affiliation Department of Market, Marketing and Quality, Collegium of Management and Finance, SGH Warsaw School of Economics, Warsaw, Poland

  https://orcid.org/0000-0002-5760-6519

  ⨯
• Beata Marciniak,

  Roles Investigation, Methodology, Project administration, Writing – review & editing

  Affiliation Department of Market, Marketing and Quality, Collegium of Management and Finance, SGH Warsaw School of Economics, Warsaw, Poland

  https://orcid.org/0000-0002-5434-9174

  ⨯
• Eliza Kulczycka

  Roles Investigation, Methodology, Project administration, Writing – review & editing

  Affiliation Department of Market, Marketing and Quality, Collegium of Management and Finance, SGH Warsaw School of Economics, Warsaw, Poland

  ⨯