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Open Access

Peer-reviewed

Research Article

A theoretical model of factors influencing online consumer purchasing behavior through electronic word of mouth data mining and analysis

Qiwei Wang,

Roles Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

Affiliation School of Economics and Management, Zhengzhou University of Light Industry, High-tech District, Zhengzhou City, Henan Province, China
⨯
Xiaoya Zhu ,

Roles Conceptualization, Funding acquisition, Project administration, Supervision

* E-mail: zhuxiaoya@suda.edu.cn

Affiliation School of Politics and Public Administration, Soochow University, Gusu District, Suzhou City, Jiangsu Province, China

https://orcid.org/0000-0002-0125-1499

⨯
Manman Wang,

Roles Data curation, Funding acquisition, Project administration

Affiliation School of Economics and Management, Zhengzhou University of Light Industry, High-tech District, Zhengzhou City, Henan Province, China
⨯
Fuli Zhou,

Roles Formal analysis, Funding acquisition, Project administration

Affiliation School of Economics and Management, Zhengzhou University of Light Industry, High-tech District, Zhengzhou City, Henan Province, China
⨯
Shuang Cheng

Roles Formal analysis, Funding acquisition, Project administration

Affiliation School of Economics and Management, Zhengzhou University of Light Industry, High-tech District, Zhengzhou City, Henan Province, China
⨯

A theoretical model of factors influencing online consumer purchasing behavior through electronic word of mouth data mining and analysis

Qiwei Wang,
Xiaoya Zhu,
Manman Wang,
Fuli Zhou,
Shuang Cheng

x

Published: May 18, 2023
https://doi.org/10.1371/journal.pone.0286034

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