Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center

• Shi Qi Xu ,

  Contributed equally to this work with: Shi Qi Xu, Lian Zhou

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Department of Sports Convergence Technology, Sangmyung University, Seoul, South Korea

  https://orcid.org/0000-0001-9639-5892

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• Lian Zhou ,

  Contributed equally to this work with: Shi Qi Xu, Lian Zhou

  Roles Conceptualization, Investigation, Project administration, Resources, Software, Writing – original draft

  Affiliation Department of Sports Convergence Technology, Sangmyung University, Seoul, South Korea

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• Seong Hun Kim,

  Roles Conceptualization, Software, Visualization

  Affiliation Department of Physical Education, Chung-ang University, Seoul, South Korea

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• Dong-Hwa Chung ,

  Roles Conceptualization, Formal analysis, Methodology, Writing – review & editing

  * E-mail: mainz990@smu.ac.kr (D-HC); 66603681@163.com (ZL)

  Affiliation Department of Sports Convergence Technology, Sangmyung University, Seoul, South Korea

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• Zhen Li

  Roles Conceptualization, Formal analysis, Funding acquisition, Investigation, Resources, Software, Supervision, Validation, Writing – review & editing

  * E-mail: mainz990@smu.ac.kr (D-HC); 66603681@163.com (ZL)

  Affiliation Department of Sports Convergence Technology, Sangmyung University, Seoul, South Korea

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