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Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?
- José Moleiro Martins,
- Shedrack Chinwuba Moguluwa,
- João Luis Lucas,
- Chiemelie Benneth Iloka,
- Mário Nuno Mata
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- Published: August 29, 2023
- https://doi.org/10.1371/journal.pone.0285438