Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry

• Nayab Javed,

  Roles Conceptualization, Resources, Supervision, Writing – original draft

  Affiliation Institute of Business Studies and Leadership, Abdul Wali Khan University, Mardan, KP, Pakistan

  https://orcid.org/0000-0003-0822-2081

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• Syed Haider Khalil ,

  Roles Formal analysis, Methodology, Software, Supervision, Writing – review & editing

  * E-mail: haiderkhalil@awkum.edu.pk

  Affiliation Institute of Business Studies and Leadership, Abdul Wali Khan University, Mardan, KP, Pakistan

  https://orcid.org/0000-0001-8893-2520

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• Amir Ishaque,

  Roles Investigation, Project administration, Resources, Validation, Writing – review & editing

  Affiliation School of Management, Air University, Islamabad, Pakistan

  https://orcid.org/0000-0001-8474-7387

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• Syed Majid Khalil

  Roles Data curation, Project administration, Validation, Visualization, Writing – review & editing

  Affiliation Management Sciences Department, Islamia College University, Peshawar, KP, Pakistan

  https://orcid.org/0000-0002-7548-1078

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