Effects of brand and brand trust on initial trust in fully automated driving system

• Zixin Cui ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Validation, Writing – original draft, Writing – review & editing

  * E-mail: cui@css.risk.tsukuba.ac.jp

  Affiliation Department of Risk Engineering, Graduate School of System and Information Engineering, University of Tsukuba, Tsukuba, Ibaraki, Japan

  https://orcid.org/0000-0002-1976-9341

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• Nianzhi Tu,

  Roles Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Department of Risk Engineering, Graduate School of System and Information Engineering, University of Tsukuba, Tsukuba, Ibaraki, Japan

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• Makoto Itoh

  Roles Conceptualization, Funding acquisition, Methodology, Validation, Writing – review & editing

  Affiliation Institute of Systems and Information Engineering, University of Tsukuba, Tsukuba, Ibaraki, Japan

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