Place identity as a mediator between motivation and tourist loyalty in ‘red tourism’

Qiwen Dai; Shan Peng; Zijing Guo; Chunyu Zhang; Yanhong Dai; Wenjie Hao; Yanqiao Zheng; Wei Xu

doi:10.1371/journal.pone.0284574

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Open Access

Peer-reviewed

Research Article

Place identity as a mediator between motivation and tourist loyalty in ‘red tourism’

Qiwen Dai,

Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

Affiliations School of Economics and Management, Guangxi Normal University, Guilin, Guangxi, China, Pearl River-Xijiang River Economic Belt Development Institute, Guangxi Normal University, Guilin, Guangxi, China
⨯
Shan Peng,

Roles Software, Validation, Writing – review & editing

Affiliation School of Economics and Management, Guangxi Normal University, Guilin, Guangxi, China
⨯
Zijing Guo,

Roles Software, Validation, Writing – review & editing

Affiliation School of Economics and Management, Guangxi Normal University, Guilin, Guangxi, China
⨯
Chunyu Zhang ,

Roles Software, Writing – original draft, Writing – review & editing

* E-mail: 468160345@qq.com

Affiliation School of Economics and Management, Guangxi Normal University, Guilin, Guangxi, China

https://orcid.org/0000-0002-7008-0742

⨯
Yanhong Dai,

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Software, Writing – original draft, Writing – review & editing

Affiliation School of Economics and Management, Guangxi Normal University, Guilin, Guangxi, China
⨯
Wenjie Hao,

Roles Conceptualization, Data curation, Formal analysis, Methodology, Software, Supervision, Writing – original draft, Writing – review & editing

Affiliation School of Economics, Fujian Normal University, Fuzhou, Fujian, China
⨯
Yanqiao Zheng,

Roles Writing – original draft, Writing – review & editing

Affiliation School of Finance, Zhejiang University of Finance and Economics, Hangzhou, Zhejiang, China
⨯
Wei Xu

Roles Writing – original draft, Writing – review & editing

Affiliation School of Culture and Communication, Guilin Tourism University, Guilin, Guangxi, China
⨯

Place identity as a mediator between motivation and tourist loyalty in ‘red tourism’

Qiwen Dai,
Shan Peng,
Zijing Guo,
Chunyu Zhang,
Yanhong Dai,
Wenjie Hao,
Yanqiao Zheng,
Wei Xu

Published: October 27, 2023
https://doi.org/10.1371/journal.pone.0284574

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