Examining the influence of information overload on consumers’ purchase in live streaming: A heuristic-systematic model perspective

• Guihua Zhang ,

  Contributed equally to this work with: Guihua Zhang, Junwei Cao

  Roles Conceptualization, Methodology, Writing – original draft, Writing – review & editing

  Affiliation Department of Business, Yeungnam University, Gyeongsan, Korea

  https://orcid.org/0000-0002-3131-7081

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• Junwei Cao ,

  Contributed equally to this work with: Guihua Zhang, Junwei Cao

  Roles Conceptualization, Formal analysis, Methodology, Writing – original draft, Writing – review & editing

  * E-mail: 008117@yzu.edu.cn

  Affiliation School of Business, Yangzhou University, Yangzhou, China

  https://orcid.org/0000-0002-7809-679X

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• Dong Liu

  Roles Investigation, Project administration, Supervision

  Affiliation Department of Global Business, Yeungnam University, Gyeongsan, Korea

  https://orcid.org/0000-0003-2902-8536

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