The reference dependence roots of inaction inertia: A query theory account

• Ruth Pogacar,

  Roles Formal analysis, Investigation, Methodology, Writing – original draft

  Affiliation Department of Marketing, University of Calgary, Calgary, Alberta, Canada

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• Neil Brigden,

  Roles Writing – review & editing

  Affiliation Department of Entrepreneurship, Marketing and Social Innovation, Mount Royal University, Calgary, Alberta, Canada

  https://orcid.org/0000-0002-9874-7561

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• Emily Plant ,

  Roles Writing – review & editing

  * E-mail: emily.plant@umontana.edu

  Affiliation Department of Management and Marketing, University of Montana, Missoula, Montana, United States of America

  https://orcid.org/0000-0002-5459-5025

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• Frank R. Kardes,

  Roles Conceptualization, Resources

  Affiliation Department of Marketing, University of Cincinnati, Cincinnati, Ohio, United States of America

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• James Kellaris

  Roles Validation, Writing – review & editing

  Affiliation Department of Marketing, University of Cincinnati, Cincinnati, Ohio, United States of America

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