Effects of rhetorical devices on audience responses with online videos: An augmented elaboration likelihood model

• Guangchao Charles Feng,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Department of Interactive Media, School of Communication, Hong Kong Baptist University, Hong Kong, China

  https://orcid.org/0000-0003-0563-9885

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• Yiwen Luo ,

  Roles Data curation, Resources

  * E-mail: 610834351@qq.com

  Affiliation College of Communication, Shenzhen University, Shenzhen, Guangdong, China

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• Zhenwei Yu,

  Roles Data curation

  Affiliation College of Liberal Arts, Jiangxi Normal University, Nanchang City, Jiangxi, 330022, China

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• Jinlang Wen

  Roles Data curation

  Affiliation College of Communication, Shenzhen University, Shenzhen, Guangdong, China

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