Consumer preference analysis on the attributes of samgyeopsal Korean cuisine and its market segmentation: Integrating conjoint analysis and K-means clustering

• Ardvin Kester S. Ong,

  Roles Conceptualization, Formal analysis, Investigation, Methodology, Software, Supervision, Visualization, Writing – original draft

  Affiliation School of Industrial Engineering and Engineering Management, Mapúa University, Intramuros, Manila, Philippines

  https://orcid.org/0000-0001-9284-9826

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• Yogi Tri Prasetyo ,

  Roles Conceptualization, Formal analysis, Funding acquisition, Investigation, Methodology, Software, Supervision, Visualization, Writing – original draft

  * E-mail: yogi.tri.prasetyo@saturn.yzu.edu.tw

  Affiliations School of Industrial Engineering and Engineering Management, Mapúa University, Intramuros, Manila, Philippines, International Bachelor Program in Engineering, Yuan Ze University, Chung-Li, Taiwan, Department of Industrial Engineering and Management, Yuan Ze University, Chung-Li, Taiwan

  https://orcid.org/0000-0003-3535-9657

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• Armand Joseph D. Esteller,

  Roles Conceptualization, Resources, Writing – original draft

  Affiliation Young Innovators Research Center, Mapúa University, Intramuros, Manila, Philippines

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• Jarod E. Bruno,

  Roles Conceptualization, Resources, Writing – original draft

  Affiliation Young Innovators Research Center, Mapúa University, Intramuros, Manila, Philippines

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• Kathryn Cheska O. Lagorza,

  Roles Conceptualization, Resources, Writing – original draft

  Affiliation Young Innovators Research Center, Mapúa University, Intramuros, Manila, Philippines

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• Lance Edward T. Oli,

  Roles Conceptualization, Resources, Writing – original draft

  Affiliation Young Innovators Research Center, Mapúa University, Intramuros, Manila, Philippines

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• Thanatorn Chuenyindee,

  Roles Validation, Writing – review & editing

  Affiliation Department of Industrial Engineering and Aviation Management, Navaminda Kasatriyadhiraj Royal Air Force Academy, Bangkok, Thailand

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• Kriengkrai Thana,

  Roles Validation, Writing – review & editing

  Affiliation Department of Industrial Engineering and Aviation Management, Navaminda Kasatriyadhiraj Royal Air Force Academy, Bangkok, Thailand

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• Satria Fadil Persada,

  Roles Supervision, Validation, Writing – review & editing

  Affiliation Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Malang, Indonesia

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• Reny Nadlifatin

  Roles Supervision, Validation, Visualization, Writing – review & editing

  Affiliation Department of Information Systems, Institut Teknologi Sepuluh Nopember, Kampus ITS Sukolilo, Surabaya, Indonesia

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