Consumer responses to rebranding to address racism

• Maria Kalaitzandonakes,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Visualization, Writing – original draft

  Affiliation Department of Agricultural & Consumer Economics, University of Illinois Urbana-Champaign, Champaign, Illinois, United States of America

  https://orcid.org/0000-0002-1451-1026

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• Brenna Ellison ,

  Roles Conceptualization, Funding acquisition, Supervision, Writing – review & editing

  * E-mail: bdelliso@purdue.edu

  Affiliation Department of Agricultural Economics, Purdue University, West Lafayette, Indiana, United States of America

  https://orcid.org/0000-0002-4042-0056

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• Tiffany White

  Roles Supervision, Writing – review & editing

  Affiliation Gies College of Business, University of Illinois Urbana-Champaign, Champaign, Illinois, United States of America

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