Research the effect of anticipated regret and fairness concerns on retailer-led supply chain

• Jin Liu,

  Roles Writing – original draft

  Affiliation School of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing, P.R. China

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• Qi Tian,

  Roles Methodology, Software

  Affiliation School of Modern Posts, Chongqing University of Posts and Telecommunications, Chongqing, P.R. China

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• Nian Zhang

  Roles Conceptualization, Formal analysis, Visualization, Writing – review & editing

  * E-mail: chinazhangnian@163.com

  Affiliations School of Modern Posts, Chongqing University of Posts and Telecommunications, Chongqing, P.R. China, Chongqing Municipal Education Commission Digital Economy Innovation and Industrial Development Research Team, Chongqing, P.R. China

  https://orcid.org/0000-0002-2631-7108

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