How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign

• Henrika Langen ,

  Roles Data curation, Formal analysis, Writing – original draft

  * E-mail: henrika.langen@helsinki.fi

  Affiliation University of Helsinki, Faculty of Social Sciences, Economics, Helsinki, Finland

  https://orcid.org/0000-0001-7539-6845

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• Martin Huber

  Roles Conceptualization, Writing – review & editing

  Affiliation University of Fribourg, Department of Economics, Fribourg, Switzerland

  https://orcid.org/0000-0002-8590-9402

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