Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern

Open Access

Peer-reviewed

Research Article

Reader Comments (0)

Marketing
Is the Subject Area "Marketing" applicable to this article?

Thanks for your feedback.
Advertising
Is the Subject Area "Advertising" applicable to this article?

Thanks for your feedback.
Finance
Is the Subject Area "Finance" applicable to this article?

Thanks for your feedback.
Signal processing
Is the Subject Area "Signal processing" applicable to this article?

Thanks for your feedback.
Electronics
Is the Subject Area "Electronics" applicable to this article?

Thanks for your feedback.
Sustainability science
Is the Subject Area "Sustainability science" applicable to this article?

Thanks for your feedback.
Vietnam
Is the Subject Area "Vietnam" applicable to this article?

Thanks for your feedback.
Asymmetric information
Is the Subject Area "Asymmetric information" applicable to this article?

Thanks for your feedback.