COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction

• Ágnes Buvár ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Writing – original draft, Writing – review & editing

  * E-mail: buvar.agnes@ppk.elte.hu

  Affiliation Institute of People-Environment Transaction, ELTE Eötvös Loránd University, Budapest, Hungary

  https://orcid.org/0000-0001-9856-9251

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• Sára Franciska Szilágyi ,

  Contributed equally to this work with: Sára Franciska Szilágyi, Eszter Balogh

  Roles Conceptualization, Data curation, Investigation, Methodology

  Affiliation Institute of Psychology, ELTE Eötvös Loránd University, Budapest, Hungary

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• Eszter Balogh ,

  Contributed equally to this work with: Sára Franciska Szilágyi, Eszter Balogh

  Roles Conceptualization, Data curation, Investigation, Methodology

  Affiliation Institute of Psychology, ELTE Eötvös Loránd University, Budapest, Hungary

  https://orcid.org/0000-0003-1950-4869

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• Ágnes Zsila

  Roles Conceptualization, Writing – review & editing

  Affiliation Institute of Psychology, Pázmány Péter Catholic University, Budapest, Hungary

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