Cost-effectiveness of LiveLighter® - a mass media public education campaign for obesity prevention

• Jaithri Ananthapavan ,

  Contributed equally to this work with: Jaithri Ananthapavan, Huong Ngoc Quynh Tran

  Roles Conceptualization, Funding acquisition, Methodology, Project administration, Supervision, Validation, Writing – original draft, Writing – review & editing

  * E-mail: jaithri.ananthapavan@deakin.edu.au

  Affiliations Deakin Health Economics, School of Health and Social Development, Institute for Health Transformation, Deakin University, Geelong, Victoria, Australia, Global Centre for Preventive Health and Nutrition, School of Health and Social Development, Institute for Health Transformation, Deakin University, Geelong, Victoria, Australia

  https://orcid.org/0000-0002-5957-6931

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• Huong Ngoc Quynh Tran ,

  Contributed equally to this work with: Jaithri Ananthapavan, Huong Ngoc Quynh Tran

  Roles Formal analysis, Methodology, Validation, Visualization, Writing – review & editing

  Affiliations Deakin Health Economics, School of Health and Social Development, Institute for Health Transformation, Deakin University, Geelong, Victoria, Australia, Global Centre for Preventive Health and Nutrition, School of Health and Social Development, Institute for Health Transformation, Deakin University, Geelong, Victoria, Australia

  https://orcid.org/0000-0003-4892-8345

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• Belinda Morley,

  Roles Formal analysis, Methodology, Writing – review & editing

  Affiliation Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia

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• Ellen Hart,

  Roles Formal analysis, Validation, Writing – review & editing

  Affiliation Cancer Council Western Australia, Subiaco, Western Australia, Australia

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• Kelly Kennington,

  Roles Conceptualization, Validation, Writing – review & editing

  Affiliation Cancer Council Western Australia, Subiaco, Western Australia, Australia

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• James Stevens-Cutler,

  Roles Validation, Writing – review & editing

  Affiliation Cancer Council Western Australia, Subiaco, Western Australia, Australia

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• Steven J. Bowe,

  Roles Methodology, Validation, Writing – original draft, Writing – review & editing

  Affiliation Deakin Biostatistics Unit, Faculty of Health, Deakin University, Geelong, Victoria, Australia

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• Paul Crosland,

  Roles Formal analysis, Writing – review & editing

  Affiliation Deakin Health Economics, School of Health and Social Development, Institute for Health Transformation, Deakin University, Geelong, Victoria, Australia

  https://orcid.org/0000-0002-6445-7486

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• Marj Moodie

  Roles Conceptualization, Funding acquisition, Supervision, Writing – review & editing

  Affiliations Deakin Health Economics, School of Health and Social Development, Institute for Health Transformation, Deakin University, Geelong, Victoria, Australia, Global Centre for Preventive Health and Nutrition, School of Health and Social Development, Institute for Health Transformation, Deakin University, Geelong, Victoria, Australia

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