Is it time to change the approach of mental health stigma campaigns? An experimental investigation of the effect of campaign wording on stigma and help-seeking intentions

• Cassie M. Hazell ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Writing – original draft, Writing – review & editing

  * E-mail: c.hazell@westminster.ac.uk

  Affiliation School of Social Sciences, University of Westminster, London, United Kingdom

  https://orcid.org/0000-0001-5868-9902

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• Alison Fixsen,

  Roles Writing – review & editing

  Affiliation School of Social Sciences, University of Westminster, London, United Kingdom

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• Clio Berry

  Roles Conceptualization, Data curation, Methodology, Writing – review & editing

  Affiliation Brighton and Sussex Medical School and School of Psychology, University of Sussex, Falmer, Brighton, United Kingdom

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