Brands, networks, communities: How brand names are wired in the mind

• László Kovács,

  Roles Conceptualization, Data curation, Investigation, Project administration, Supervision, Validation, Writing – original draft, Writing – review & editing

  Affiliation Savaria Department of Business Administration, Faculty of Social Sciences, E¨otv¨os Lor´and University, Szombathely, Hungary

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• András Bóta ,

  Roles Formal analysis, Investigation, Methodology, Software, Supervision, Validation, Writing – original draft, Writing – review & editing

  * E-mail: andras.bota@ltu.se

  Affiliation Department of Computer Science, Electrical and Space Engineering, Embedded Intelligent Systems Lab, Lule˚a University of Technology, Lule˚a, Sweden

  https://orcid.org/0000-0002-0322-8698

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• László Hajdu,

  Roles Methodology, Software, Visualization, Writing – review & editing

  Affiliations Innorenew CoE, Izola, Slovenia, Faculty of Mathematics, Natural Sciences and Information Technologies, University of Primorska, Koper, Slovenia, Gyula Juh´asz Faculty of Education, University of Szeged, Szeged, Hungary

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• Miklós Krész

  Roles Conceptualization, Formal analysis, Funding acquisition, Investigation, Methodology, Resources, Supervision

  Affiliations Innorenew CoE, Izola, Slovenia, Andrej Maruˇsiˆc Institute, University of Primorska, Koper, Slovenia, Gyula Juh´asz Faculty of Education, University of Szeged, Szeged, Hungary

  https://orcid.org/0000-0002-7547-1128

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