Would a simple attention-reminder in discrete choice experiments affect heuristics, preferences, and willingness to pay for livestock market facilities?

• Girma T. Kassie ,

  Roles Conceptualization, Formal analysis, Funding acquisition, Methodology, Supervision, Writing – original draft, Writing – review & editing

  * E-mail: g.tesfahun@cgiar.org

  Affiliation Social, Economics, and Policy Research Team, International Center for Agricultural Research in the Dry Areas (ICARDA), Addis Ababa, Ethiopia

  https://orcid.org/0000-0001-7430-4291

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• Fresenbet Zeleke,

  Roles Conceptualization, Data curation, Writing – original draft, Writing – review & editing

  Affiliation School of Agricultural Economics & Agribusiness, Haramaya University, Dire Dawa, Ethiopia

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• Mulugeta Yitayih Birhanu,

  Roles Data curation, Writing – original draft, Writing – review & editing

  Affiliation Livestock Genetics, International Livestock Research Institute (ILRI), Addis Ababa, Ethiopia

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• Riccardo Scarpa

  Roles Formal analysis, Methodology, Software, Writing – original draft, Writing – review & editing

  Affiliation Business School, Durham University, Durham, United Kingdom

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