Market orientation and technological orientation in business services: The moderating role of organizational culture and human resources on performance

• Krzysztof Borodako ,

  Contributed equally to this work with: Krzysztof Borodako, Jadwiga Berbeka, Michał Rudnicki, Mariusz Łapczyński, Mariusz Kuziak, Krzysztof Kapera

  Roles Conceptualization, Funding acquisition, Investigation, Methodology, Supervision, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: borodako@uek.krakow.pl

  Affiliation Institute of Management, Cracow University of Economics, Kraków, Poland

  https://orcid.org/0000-0002-7348-8372

  ⨯
• Jadwiga Berbeka ,

  Contributed equally to this work with: Krzysztof Borodako, Jadwiga Berbeka, Michał Rudnicki, Mariusz Łapczyński, Mariusz Kuziak, Krzysztof Kapera

  Roles Conceptualization, Investigation, Methodology, Writing – original draft

  Affiliation Institute of Management, Cracow University of Economics, Kraków, Poland

  ⨯
• Michał Rudnicki ,

  Contributed equally to this work with: Krzysztof Borodako, Jadwiga Berbeka, Michał Rudnicki, Mariusz Łapczyński, Mariusz Kuziak, Krzysztof Kapera

  Roles Conceptualization, Investigation, Methodology, Writing – original draft

  Affiliation Institute of Management, Cracow University of Economics, Kraków, Poland

  ⨯
• Mariusz Łapczyński ,

  Contributed equally to this work with: Krzysztof Borodako, Jadwiga Berbeka, Michał Rudnicki, Mariusz Łapczyński, Mariusz Kuziak, Krzysztof Kapera

  Roles Formal analysis, Investigation, Methodology, Visualization, Writing – original draft

  Affiliation Institute of Management, Cracow University of Economics, Kraków, Poland

  ⨯
• Mariusz Kuziak ,

  Contributed equally to this work with: Krzysztof Borodako, Jadwiga Berbeka, Michał Rudnicki, Mariusz Łapczyński, Mariusz Kuziak, Krzysztof Kapera

  Roles Investigation, Writing – original draft, Writing – review & editing

  Affiliation Institute of Management, Cracow University of Economics, Kraków, Poland

  https://orcid.org/0000-0002-7361-974X

  ⨯
• Krzysztof Kapera

  Contributed equally to this work with: Krzysztof Borodako, Jadwiga Berbeka, Michał Rudnicki, Mariusz Łapczyński, Mariusz Kuziak, Krzysztof Kapera

  Roles Investigation, Writing – original draft

  Affiliation Institute of Management, Cracow University of Economics, Kraków, Poland

  https://orcid.org/0000-0002-4969-810X

  ⨯