Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites

• Bernard J. Jansen ,

  Contributed equally to this work with: Bernard J. Jansen, Soon-gyo Jung, Joni Salminen

  Roles Conceptualization, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

  * E-mail: jjansen@acm.org

  Affiliation Qatar Computing Research Institute, Hamid Bin Khalifa University, Doha, Qatar

  https://orcid.org/0000-0002-6468-6609

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• Soon-gyo Jung ,

  Contributed equally to this work with: Bernard J. Jansen, Soon-gyo Jung, Joni Salminen

  Roles Writing – review & editing

  Affiliation Qatar Computing Research Institute, Hamid Bin Khalifa University, Doha, Qatar

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• Joni Salminen

  Contributed equally to this work with: Bernard J. Jansen, Soon-gyo Jung, Joni Salminen

  Roles Conceptualization, Writing – review & editing

  Affiliations Qatar Computing Research Institute, Hamid Bin Khalifa University, Doha, Qatar, Turku School of Economics, University of Turku, Turku, Finland, School of Marketing and Communication, University of Vaasa, Vaasa, Finland

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