Exploration of consumer preference based on deep learning neural network model in the immersive marketing environment

• Qiang Zheng ,

  Roles Conceptualization, Data curation, Project administration, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: q.zheng@nxu.edu.cn

  Affiliation School of Economics and Management, Ningxia University, Yinchuan, China

  https://orcid.org/0000-0001-7979-4621

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• Qingshan Ding

  Roles Data curation, Project administration, Resources, Validation, Writing – original draft, Writing – review & editing

  Affiliation Business School, University of Huddersfield, Huddersfield, United Kingdom

  https://orcid.org/0000-0001-5098-6849

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