Consumer demand for healthy beverages in the hospitality industry: Examining willingness to pay a premium, and barriers to purchase

• Rob Hallak ,

  Contributed equally to this work with: Rob Hallak, Ilke Onur, Craig Lee

  Roles Conceptualization, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Validation, Writing – original draft, Writing – review & editing

  * E-mail: Rob.Hallak@unisa.edu.au

  Affiliation University of South Australia, Adelaide, South Australia, Australia

  https://orcid.org/0000-0003-1390-217X

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• Ilke Onur ,

  Contributed equally to this work with: Rob Hallak, Ilke Onur, Craig Lee

  Roles Conceptualization, Formal analysis, Methodology, Validation, Writing – original draft, Writing – review & editing

  Affiliation Flinders University, Bedford Park, South Australia, Australia

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• Craig Lee

  Contributed equally to this work with: Rob Hallak, Ilke Onur, Craig Lee

  Roles Formal analysis, Methodology, Project administration, Writing – original draft, Writing – review & editing

  Affiliation University of Otago, Dunedin, New Zealand

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