Predicting young Chinese consumers’ intentions to purchase Western brands: Structural model analysis

• Fei Long,

  Roles Conceptualization, Writing – original draft

  Affiliation UKM-Graduate School of Business, The National University of Malaysia, Bangi, Selangor, Malaysia

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• Miraj Ahmed Bhuiyan ,

  Roles Writing – original draft, Writing – review & editing

  * E-mail: ahmed.miraz@qq.com

  Affiliation School of Economics, Guangdong University of Finance and Economics, Guangzhou, China

  https://orcid.org/0000-0001-9321-972X

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• Norzalita Abd Aziz,

  Roles Supervision

  Affiliation UKM-Graduate School of Business, The National University of Malaysia, Bangi, Selangor, Malaysia

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• Muhammad Khalilur Rahman

  Roles Supervision, Writing – review & editing

  Affiliation Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Kota Bharu, Kelantan, Malaysia

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