Analysis of Chinese consumers’ willingness and behavioral change to purchase Green agri-food product online

• Longbo Ma,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Writing – original draft

  Affiliation School of Economics and Management, Qingdao Agricultural University, Qingdao, Shandong, China

  https://orcid.org/0000-0002-2681-0832

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• Ziyu Li,

  Roles Data curation

  Current address: College of Economics and Management, Qingdao Agricultural University, Qingdao, Shandong, China

  Affiliation School of Economics and Management, Qingdao Agricultural University, Qingdao, Shandong, China

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• Dan Zheng

  Roles Conceptualization, Project administration, Supervision, Writing – review & editing

  * E-mail: zd@qau.edu.cn

  Affiliation Bathers Institute of Future Agricultural Technology, Qingdao Agricultural University, Qingdao, Shandong, China

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