Why are they eco-friendly? Attributing eco-friendly descriptive norms to intrinsic motivation increases pro-environmental purchase intention

• Emma Ejelöv ,

  Roles Conceptualization, Data curation, Formal analysis, Methodology, Writing – original draft

  * E-mail: emma.ejelov@psy.gu.se

  Affiliations Department of Psychology, University of Gothenburg, Gothenburg, Sweden, Centre for Collective Action Research, University of Gothenburg, Gothenburg, Sweden

  https://orcid.org/0000-0003-3530-6870

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• Magnus Bergquist,

  Roles Conceptualization, Methodology, Writing – review & editing

  Affiliations Department of Psychology, University of Gothenburg, Gothenburg, Sweden, Centre for Collective Action Research, University of Gothenburg, Gothenburg, Sweden

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• André Hansla,

  Roles Methodology, Supervision, Writing – review & editing

  Affiliations Department of Psychology, University of Gothenburg, Gothenburg, Sweden, Centre for Collective Action Research, University of Gothenburg, Gothenburg, Sweden

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• Andreas Nilsson

  Roles Methodology, Supervision, Writing – review & editing

  Affiliations Department of Psychology, University of Gothenburg, Gothenburg, Sweden, Centre for Collective Action Research, University of Gothenburg, Gothenburg, Sweden

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