The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science

• Kristen Giombi,

  Roles Conceptualization, Data curation, Formal analysis, Writing – original draft, Writing – review & editing

  Affiliation RTI International, Research Triangle Park, Durham, NC, United States of America

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• Catherine Viator,

  Roles Data curation, Formal analysis, Writing – original draft, Writing – review & editing

  Affiliation RTI International, Research Triangle Park, Durham, NC, United States of America

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• Juliana Hoover,

  Roles Data curation, Formal analysis, Writing – original draft, Writing – review & editing

  Affiliation RTI International, Research Triangle Park, Durham, NC, United States of America

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• Janice Tzeng,

  Roles Data curation, Writing – review & editing

  Affiliation RTI International, Research Triangle Park, Durham, NC, United States of America

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• Helen W. Sullivan,

  Roles Conceptualization, Funding acquisition, Writing – review & editing

  Affiliation Office of Prescription Drug Promotion, Center for Drug Evaluation and Research, US Food and Drug Administration, Silver Spring, Maryland, United States of America

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• Amie C. O’Donoghue,

  Roles Conceptualization, Funding acquisition, Writing – review & editing

  Affiliation Office of Prescription Drug Promotion, Center for Drug Evaluation and Research, US Food and Drug Administration, Silver Spring, Maryland, United States of America

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• Brian G. Southwell,

  Roles Conceptualization, Funding acquisition, Writing – review & editing

  Affiliation RTI International, Research Triangle Park, Durham, NC, United States of America

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• Leila C. Kahwati

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Project administration, Supervision, Writing – original draft, Writing – review & editing

  * E-mail: lkahwati@rti.org

  Affiliation RTI International, Research Triangle Park, Durham, NC, United States of America

  https://orcid.org/0000-0001-6963-2848

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