A grounded theory approach to understanding in-game goods purchase

• Xiaowei Cai ,

  Roles Data curation, Formal analysis, Investigation, Methodology, Project administration, Software, Visualization, Writing – original draft

  * E-mail: xiaowei.cai@unavarra.es

  Affiliations Institute for Advanced Research in Business and Economics (INARBE), Public University of Navarre (UPNA), Pamplona, Spain, Department of Business Management, Public University of Navarre (UPNA), Pamplona, Spain

  https://orcid.org/0000-0001-9489-6757

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• Javier Cebollada ,

  Contributed equally to this work with: Javier Cebollada, Mónica Cortiñas

  Roles Funding acquisition, Supervision, Writing – review & editing

  Affiliations Institute for Advanced Research in Business and Economics (INARBE), Public University of Navarre (UPNA), Pamplona, Spain, Department of Business Management, Public University of Navarre (UPNA), Pamplona, Spain

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• Mónica Cortiñas

  Contributed equally to this work with: Javier Cebollada, Mónica Cortiñas

  Roles Funding acquisition, Supervision, Writing – review & editing

  Affiliations Institute for Advanced Research in Business and Economics (INARBE), Public University of Navarre (UPNA), Pamplona, Spain, Department of Business Management, Public University of Navarre (UPNA), Pamplona, Spain

  https://orcid.org/0000-0002-7961-0148

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