The effectiveness and efficiency of using normative messages to reduce waste: A real world experiment

• Gabby Salazar ,

  Contributed equally to this work with: Gabby Salazar, João Neves

  Roles Formal analysis, Visualization, Writing – original draft

  Affiliation School of Forest, Fisheries, and Geomatics Sciences, University of Florida, Gainesville, Florida, United States of America

  https://orcid.org/0000-0003-3350-593X

  ⨯
• João Neves ,

  Contributed equally to this work with: Gabby Salazar, João Neves

  Roles Conceptualization, Data curation, Investigation, Project administration, Writing – review & editing

  * E-mail: joao.neves@zoomarine.pt

  Affiliation Department of Science and Education, Zoomarine, Algarve, Albufeira, Portugal

  https://orcid.org/0000-0002-9404-0745

  ⨯
• Vasco Alves,

  Roles Investigation

  Affiliation Department of Science and Education, Zoomarine, Algarve, Albufeira, Portugal

  ⨯
• Bruno Silva,

  Roles Investigation

  Affiliation Department of Science and Education, Zoomarine, Algarve, Albufeira, Portugal

  ⨯
• Jean-Christophe Giger,

  Roles Funding acquisition, Writing – review & editing

  Affiliation Psychology Research Centre (CIP), University of Algarve, Faro, Portugal

  ⨯
• Diogo Veríssimo

  Roles Conceptualization, Supervision, Writing – review & editing

  Affiliation Department of Zoology, University of Oxford, Oxford, England, United Kingdom

  ⨯