Exploratory content analysis of direct-to-consumer pet genomics: What is being marketed and what are consumers saying?

• Nikki E. Bennett ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: bennen2@unlv.nevada.edu

  Affiliation Department of Anthropology, University of Nevada, Las Vegas, Nevada, United States of America

  https://orcid.org/0000-0003-1134-8048

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• Silvio Ernesto Mirabal Torres,

  Roles Data curation, Investigation, Software, Validation, Writing – review & editing

  Affiliation Department of Anthropology, University of Nevada, Las Vegas, Nevada, United States of America

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• Peter B. Gray

  Roles Conceptualization, Methodology, Resources, Software, Supervision, Validation, Writing – review & editing

  Affiliation Department of Anthropology, University of Nevada, Las Vegas, Nevada, United States of America

  https://orcid.org/0000-0003-1774-2468

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